Information for publishers on ways to build and improve publisher websites.
Where do eBooks go when you die?
Friday, 19th February 2010. There are 11 Comments.
Here’s a question: What happens to eBook collections when the user dies? I’ve asked this a couple of times over on Twitter, but nobody seems to know.
Avid readers (or bibliophiles, or bibliomaniacs) can accumulate quite a collection of books over a lifetime. They’re sometimes dealt with separately in a will, sometimes fought over by descendants, and sometimes sold off as a job lot before the earth has settled on the grave. (more…)
Who owns Twitter accounts?
Thursday, 22nd October 2009. There is 1 Comment.
I don’t want to cover Twitter too much on this site, but having written a brief introduction to Twitter for authors, I wanted to take a quick look at an aspect of Twittering that affects publishers.
As Twitter becomes an increasingly powerful tool for book publicists – although the jury is out as to how powerful it might get – established Twitter accounts themselves are going to become increasingly valuable commodities. A well managed Twitter account could have the ear of thousands of potential customers, journalists, bloggers, and other useful contacts. These kinds of accounts often represent a considerable investment of time and energy, and have a significant value. (Anybody want to guess what @stephenfry‘s account is worth? The man can probably knock a smaller website offline just by mentioning it.) (more…)
Twitter Tips for Authors
Thursday, 15th October 2009. There are 13 Comments.
More and more authors, from unpublished novices to international heavyweights, are getting involved with Twitter. If you’re planning to join them, here are some tips for good author tweeting:
Setting up your account
- Be yourself, not your book. In the short term, it may seem like a good idea to set up your Twitter account as the title of your book, but it’s probably better to use your own name instead. There are two reasons for this:
- People are more likely to respond to a person than a book – it feels less like advertising, and it’s more natural to build a relationship with a person.
- Think long term. If you do get followers for this book, what happens when your next one comes out? Do you change the account details, confusing people, or open a new Twitter account for the new book, and start again from scratch? Tweet as yourself, and your account can grow with you through your whole career.
(You can still promote your latest book as part of your identity – in your profile image, as the background image on your feed, with a mention in your bio line.)
- Provide a bio, url, and profile photo. Before you tweet your first tweet, take a moment to compose a good line to go in your bio, just to let people know who you are. It may not seem like much, but a single sentence can change you from an anonymous twitterer into an actual, live person worth connecting too. The profile photo is important too, as it helps establish your identity. Finally, don’t forget to add a link to your blog or Website.
- Don’t follow anybody until you’ve made a few tweets. When you follow somebody, they’ll get an email. They’ll probably then come and have a look at your feed to see who this new follower is. If there’s nothing there, they’ll go away and forget all about you. If you’ve posted a few interesting tweets, they’re more likely to follow you back, or at least take note.
Big ships turn slowly: why large publisher websites don’t work
Friday, 21st August 2009. There are 3 Comments.
A few months ago, I wrote several posts reviewing publishers’ websites. Essentially, the same problems arose again and again: the inability to target a specific market, poor search engine optimisation, a lack of attention to the user experience, a lack of original content.
I didn’t run the series for long because the repetitiveness made it boring to write, and I’m sure it wasn’t any more fun to read. However, I looked at many more sites than I wrote about, and I came to some general conclusions that may be worth sharing. (more…)
Snowbooks
Tuesday, 12th May 2009. There are 3 Comments.
Now in their fifth year, UK-based Snowbooks describe themselves as a “feisty, award-winning independent book publisher”. Their list includes a range of general and genre fiction, along with sports, martial arts, and craft books. They’re a tech-savvy bunch, even providing these services to other publishers with their Snowangels project, so it should be interesting to see what they’ve done with their own online presence.

First impressions
The first thing that hits you about the Snowbooks design is how open it is: there’s plenty of white space here, and everything has room to breathe. (more…)
PS Publishing
Monday, 4th May 2009. There are 5 Comments.
Sticking with the theme of genre fiction for this second post in a series of publisher website reviews, let’s move from newcomer Angry Robot to a more established player. PS Publishing will need no introduction to British fans of horror, science fiction, or fantasy. They’ve been printing novels and novellas for a decade now, and have their own magazine, Postscripts. They regularly pick up awards, both for individual titles and for the operation as a whole, and on the few occasions that I’ve had contact with them, they’ve also seemed like very nice people. (more…)
Angry Robot Books
Wednesday, 29th April 2009. There are 6 Comments.
Following on from the post about publishers’ websites, I wanted to start looking at some specific sites and find out what they do well… and what they do badly. First up is Angry Robot Books, an imprint of HarperCollins, which I first discovered through a news post on NextRead.
The stated aim of Angry Robot is “to publish the best in brand new genre fiction – SF, F and WTF?!”, and it’s clear that their web presence is central to their imprint’s identity—as it should be. (more…)
Things a good publisher website should have
Friday, 24th April 2009. There are 16 Comments.
I seem to spend a lot of time browsing publisher websites and, with some exceptions, I’m always surprised at how little effort these sites put into attempting to engage me as a consumer. The Internet is a great tool for communicating with your customers, and for direct selling, and publishers just aren’t taking advantage of this. In this post, I’ll try to lay out some of the specific features that should, or could, go into a strong web presence. I’ll develop these ideas separately in future posts. (more…)
Why it’s important to register your own name as a domain
Friday, 24th April 2009. There are 4 Comments.
If you are planning to write and publish books, or if you’re engaged in any kind of activity that would make an online presence useful, one thing you should do right now is get your name as a domain. It doesn’t matter if you’re not quite ready to start a website yet: you don’t need to do anything with the domain. The important thing is to make sure it’s yours. (more…)
What makes a good book for blogging?
Wednesday, 17th September 2008. There are 8 Comments.
I’ve been blogging about books, in one way or another, for a few years now—I think the first book I reviewed, on a long-forgotten website, was Yellow Dog by Martin Amis, which would make it 2003—and lately I’ve been thinking about what kinds of books are best suited to blogging.
I’m not talking about genre, because fantasy bloggers will always want to blog about fantasy novels, and literary folk will always want to blog about Philip Roth. Neither am I thinking about old-versus-new books, which again is down to the blogger’s taste. (more…)
Clever linking for book bloggers
Friday, 2nd May 2008. There are 7 Comments.
One of the areas where I think even some of the best book blogs let themselves down is in their outbound links.
Nowadays, I tend to ignore links in book blogs. I’ve just come to expect them to lead to either the Wikipedia entry or a page on Amazon. It’s not that I disapprove of those websites; I just already know that they’re there. They’re easy to find, and if I want the information they carry, I can go straight to them and get it for myself.
When I’m reading somebody’s blog, I’m really looking for something new. This can be what’s written in the blog itself, of course, but the outbound links are part of that, and it’s really a shame how many blogs waste these opportunities to improve their readers’ experience. (more…)










