Last year, publisher Gallic Books formed a partnership with London bookstore Big Green Bookshop. I loved the idea of a bookshop and publisher teaming up, which used to happen all the time (John Murray, for example, started as a bookseller / publisher), and the partnership between Gallic and the Big Green Bookshop seems to be still going strong today.
Now, Gallic Books have come up with another smart partnership, this time for their new novel, The Baker Street Phantom. They’ve partnered with a hotel, the Park Plaza Sherlock Holmes Hotel on Baker Street. Through September, anybody checking in at this “Holmes away from home”* will receive a complimentary copy of the novel.
It’s a nice concept, and another bit of smart promotion from Gallic.
*Sorry.
August 27th, 2010 at 7:29 pm
Such a great idea! I once stayed in a hotel that had personalized books, but this is an even better deal. Will make sure to tell our clients going to London
August 27th, 2010 at 8:26 pm
Love this idea. I’d love to get a book based in the locality of the hotel. And a very good promotional idea – especially as hotel rooms really have nothing apart form their menus to read. A captive audience.
August 27th, 2010 at 8:29 pm
Hi Sam – speaking of books in hotels, did you see these, found in a hotel in Italy? (I think they’re what Petulia was referring to in her comment too)
August 27th, 2010 at 10:08 pm
That is very clever. A really nice tie in, and one people staying at that hotel will probably really appreciate too.
Good marketing is marketing the recipient appreciates receiving. This definitely passes that test.