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“Sitting up in the dark, he took a deep breath and scented a familiar, beguiling trace in the air…”

Deep Green Leaves, Alex Clark

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Houses Borders Ghosts

Last year, publisher Gallic Books formed a partnership with London bookstore Big Green Bookshop. I loved the idea of a bookshop and publisher teaming up, which used to happen all the time (John Murray, for example, started as a bookseller / publisher), and the partnership between Gallic and the Big Green Bookshop seems to be still going strong today.

Now, Gallic Books have come up with another smart partnership, this time for their new novel, The Baker Street Phantom. They’ve partnered with a hotel, the Park Plaza Sherlock Holmes Hotel on Baker Street. Through September, anybody checking in at this “Holmes away from home”* will receive a complimentary copy of the novel.

It’s a nice concept, and another bit of smart promotion from Gallic.

*Sorry.

4 Comments on “The curious incident of the free book in the night-time”

  1. Petulia Says:

    Such a great idea! I once stayed in a hotel that had personalized books, but this is an even better deal. Will make sure to tell our clients going to London

  2. Sam Missingham Says:

    Love this idea. I’d love to get a book based in the locality of the hotel. And a very good promotional idea – especially as hotel rooms really have nothing apart form their menus to read. A captive audience.

  3. Rob Says:

    Hi Sam – speaking of books in hotels, did you see these, found in a hotel in Italy? (I think they’re what Petulia was referring to in her comment too)

  4. Max Cairnduff Says:

    That is very clever. A really nice tie in, and one people staying at that hotel will probably really appreciate too.

    Good marketing is marketing the recipient appreciates receiving. This definitely passes that test.

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