Last year, publisher Gallic Books formed a partnership with London bookstore Big Green Bookshop. I loved the idea of a bookshop and publisher teaming up, which used to happen all the time (John Murray, for example, started as a bookseller / publisher), and the partnership between Gallic and the Big Green Bookshop seems to be still going strong today.
Now, Gallic Books have come up with another smart partnership, this time for their new novel, The Baker Street Phantom. They’ve partnered with a hotel, the Park Plaza Sherlock Holmes Hotel on Baker Street. Through September, anybody checking in at this “Holmes away from home”* will receive a complimentary copy of the novel.
It’s a nice concept, and another bit of smart promotion from Gallic.