Big ships turn slowly: why large publisher websites don’t work
Friday, 21st August 2009. There are 3 Comments.
A few months ago, I wrote several posts reviewing publishers’ websites. Essentially, the same problems arose again and again: the inability to target a specific market, poor search engine optimisation, a lack of attention to the user experience, a lack of original content.
I didn’t run the series for long because the repetitiveness made it boring to write, and I’m sure it wasn’t any more fun to read. However, I looked at many more sites than I wrote about, and I came to some general conclusions that may be worth sharing. (more…)
Ramsey Campbell, Probably
Tuesday, 4th August 2009. There are 4 Comments.
When exactly did horror fiction become unacceptable? Is there a year, perhaps, a specific date after which anything supernatural becomes the exclusive possession of the recluse, something to occupy spotty teenage boys until they discover spotty teenage girls?
I think we’re all agreed that Frankenstein and Dracula are allowed on any bookshelf. Likewise, nobody would bat an eye if they spotted the spine of an M.R. James or the ghost stories of Charles Dickens; these snuck into the mainstream through a door that somebody left open at Christmas. H.P. Lovecraft is permissible for the sake of nostalgia, and Poe, well, he wrote poems and stories set in France, so he must be okay. Shirley Jackson’s a woman, so what she writes can’t really count as horror, and anyway, she’s a Penguin classic. Horror novels aren’t published by Penguin Classics: they’re printed by suspicious-sounding paperback imprints you’ve never heard of, they’re written by people with names like Hank Buckweather; they have titles like The Rats from the Pits of the Blood Demon and covers that feature skulls with a serpent coiling out of one eye socket and a scorpion scuttling out of the other. There will also certainly be blood… (more…)
